Whether you own a small or big business, a domain name is something that you need to select perfect domain name for your business. Your domain name should be memorable and make an impact on your customers or new users. It will help you to create your brand and stand out in the market. A domain name is your online identity by which you get to be known on the Internet.
While you select your domain name, you might get multiple extension choices as well. Domain name extensions act as a zip code if the domain name itself is your address. The domain extension gives little information about your business. Let’s say, for example, if you have a .uk extension, then it tells your customers that your business resides in the United Kingdom.
There are lots of domain extensions available on the internet like .com, .net, .in, .org, .online, .store, . live, .blog, .global, .tech, .biz, .io. Every domain extension has its own meaning. Check out what different domain name extensions mean.
Related: How to register your domain name
How to select perfect domain name for your business
- Choose easy to type a domain name
- Short and sweet
- Use keywords
- Target your business area
- Avoid special characters like hyphen and numbers
- Keep it memorable
- Research before you go
- Select perfect domain name extension
- Protect it to build a brand
- Take fast actions
1. Choose easy to type a domain name
Try not using slang like “Xpress” instead of “express”, while choosing a domain name. This might confuse your users to find your business easily. Select something which can be easily typed.
2. Short and sweet
Nobody likes long names. Even when people are typing they want something short and sweet which can be typed fast. Also if domain names are long then users might misspell it which is lost in your business.
3. Use keywords
Try to add keywords in your domain name. A keyword is a specific string that is searched by users and ranked on google. Keeping keywords in your domain name helps you rank on search engines faster.
4. Target your business area
If your business is bound to a particular city or state, then keep the region name in your domain name, so that people will be able to recognize your website and get interacted with faster.
5. Avoid special characters like hyphen and numbers
Special characters are many times misunderstood and because of it people mistype domain names and are redirected somewhere else on the internet. Thus it proves to be an important point while selecting a perfect domain name for your business.
6. Keep it memorable
There are millions of businesses online and they all have their unique registered domain names, so it becomes important for you to choose a memorable domain name that is attractive and easy to spell. If you own a business and not on the internet, then start an online business right away and select the perfect domain name for your business before anyone else gets it.
7. Research before you go
Researching the name you selected to buy is good practice. Because there might be many similar names who have registered and doing online business. So try to choose a unique name and come up with unique content as well, so you can convert your visitors into customers.
Related: Step by step guide to plan your business website
8. Select perfect domain name extension
The domain extension is a suffix that adds after your domain name at the end of the web address. Every extension has its specific usage. Today on the internet, .com extension is widely used, and also it is difficult to find a short and unique name with .com extension as it is on the internet for so long.
Let’s say if you do photography and want to show your portfolio to your clients, you can buy a domain with your name and .photography extension. There are other top extensions used on the internet mentioned below,
- .net – technical or infrastructural websites
- .info – informative websites
- .co – generally used by a company, commerce, and community
- .biz – business usage or eCommerce website
- .org – non-commercial organization and non-profitable ones
- .me – personal websites and resumes
9. Protect it to build a brand
Every day you might get a new competitor and they will also purchase the same domain name, no matter with different extensions or some spelling or jumbling words. So it is a good practice to buy all domains with your business name and different extensions.
10. Take fast actions
Domain names get sold quickly. If you have your business idea or running business then select perfect domain name for your business today. If you find it difficult to get your domain name then we can help you suggest different or related domain names for your business. Reach us out to get a free consultation to start your online business now.